Augmented Reality for Business

Augmented Reality for Business

Augmented reality is a technology that overlays digital information onto the user’s view of the real world. It is typically displayed through smartphones, tablets, and wearables. It requires special hardware components such as sensors, displays and cameras, and input devices like Global Positioning System and solid-state compass.

Services and projects include photorealistic 3D models, immersive virtual experiences, AR/VR software development, and more. Clients include Equal Education, SVRF, Poplar Studio, and Doctors Without Borders.


The ARKit AR development framework by Apple provides a powerful and comprehensive set of tools to create new experiences on iPhones and iPads. Its features include real-world tracking, facial recognition, room scanning, and light estimation. The latter is especially useful when it comes to positioning virtual objects in a scene. It uses a device’s camera, gyroscope, and accelerometer to track the world around it. This is called Visual-Inertial Odometry (VIO). ARKit can also detect horizontal planes like tables or floors, allowing developers to place graphics that remain fixed on these surfaces even as the perspective changes.

ARKit’s face-tracking capabilities use the TrueDepth camera on iPhones to track facial expressions in real time and mirror them on an animated avatar or Memoji. Its ability to track multiple faces at the same time allows users to collaborate with one another in ar company an immersive environment. This capability is used in various apps, including the popular Animoji feature.

Other AR applications include fitness apps that offer 3D models of your route while you’re running or cycling, and educational apps that make complex science lessons more accessible. Apps that use augmented reality for learning can be as simple as a digital book with audio, or as complex as a virtual lab experience. For business-oriented AR projects, PTC’s Vuforia platform offers flexible development software and an extensive collection of support targets.


Vuzix is a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products. The company’s products are used in a variety of applications, including manufacturing, medical, and defense. The company’s products include headsets, video cameras, and waveguides that project images into the eye. The company has received contracts to provide AR solutions to two undisclosed US defense customers.

The Vuzix M400C is a pair of lightweight AR smart glasses with HD displays and a video camera that offers a wide range of customization options. Its universal M-Series rail allows it to mount to different types of eyewear and other accessories, such as safety glasses or hard hats. The device also features a Peltor headphone mount for use in noisy environments. The M400C also offers various software customizations, allowing users to adjust the display size and position of their content.

Using Vuzix smart glasses in warehouses increases efficiency and accuracy by connecting employees to live remote support, AT machines, and enterprise management software. It also enables employees to see instructions and diagrams directly in their field of view, eliminating confusion and downtime due to manual processes.

The company’s newest Smart Glasses, the Vuzix Blade 2 M400C, have an upgraded operating system and powerful chip set to make them easier to operate. The new design makes it easier to access information and data, and it includes an integrated head-up display, a microphone, and a USB Type-C port for connecting accessories.


PTC offers a wide variety of products that help companies manage product development and engineering processes. These include software for computer-aided design (CAD), product lifecycle management (PLM), and Internet of Things (IoT) solutions. The company’s products also integrate with other PTC applications, such as Mathcad for engineering calculations and Arbortext for enterprise publishing software.

PTC’s product lifecycle management (PLM) system is used by a number of industries to develop, design, and maintain complex engineering projects. The system provides a comprehensive suite of features that improve collaboration, efficiency, and quality control. It also supports a flexible workflow that adapts to changes in project scope, business conditions, and supplier requirements.

The company’s augmented reality solutions can be applied to a broad range of industrial uses, including manufacturing, ar company training, and customer support. The technology uses a combination of sensors to track the position and motion of a physical object, which is then displayed on a virtual screen. This can improve operational efficiency and reduce the need for manual intervention.

PTC’s employees are generally satisfied with their company culture. They rank their leadership in the top 10% on Comparably’s survey, and they are also highly satisfied with their compensation and benefits. The company offers competitive pay, as well as a generous stock and equity program. In addition, employees can receive professional development opportunities and participate in a wellness program.


Augmented reality has been used to enhance entertainment and other applications for years, but now it is becoming a popular tool for business. For example, AR is being used in retail to give customers more information about products and how to use them. It’s also being used in healthcare, education, and other industries. This technology provides immersive, interactive experiences that are a step above traditional videos and still images.

Microsoft is an international software company with headquarters in Redmond, Washington. It develops and sells a wide range of computer software, including the Windows operating system, its market-leading office suite called Office, and the Internet Explorer web browser. Its products and business practices have been the subject of widespread criticism, including alleged monopoly behavior, the use of “permatemp” employees, and the exploitation of its workers.

The company offers a comprehensive set of tools to help developers create immersive augmented reality apps and experiences. Its platform is compatible with iOS and Android devices, and it includes a set of APIs that allow developers to customize the AR experience for each device. The company is also a developer of the HoloLens AR headset. Its apps and experiences have been featured in a variety of media, and the company has worked with a number of clients, including Equal Education, SVRF, and Poplar Studio.